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Nehal Hesham

The ugly truth about social media

2015-12-30

Everyone is seeking a career in Social Media. The question here is why? Why would someone really want a career in Social Media? The below are some of the reasons they might say

1. Its an easy job to do

2. I love posting on Facebook and Twitter

3. Social Media is the Next Big Thing!!

4. I believe I can add value to people with Social Media

5. Its the real extension and replacement of traditional marketing and media

The one common thing about the 5 previous examples is the fact that they all missed to face the ugly and real truth about Social Media. Let me break it down to you! Social Media is not a ride in the park, yet its not rocket science, however it is a very valuable and insightful science that needs real studying, practice and knowledge. Before you decide to enter this career you need to know that its time to say goodbye to your social life, no more “free” weekends, no more 9-5 working hours, and no more “Me- Time” You need to start leading and not just depend on being a follower. You need to spend hours and hours “fetching” for good quality content that both suites your audience needs and your brand and this is a challenge that is hard to break down. You need to start reading numbers, not just show numbers! you will spend endless hours understanding and going through your analytics and maintaining your reach and your interactions, making sure that things don't fall down on your head. You need to start understanding terms like ER, CTR, Viral, Reach etc. You are going to spend days and weeks going through your inbox and getting back to your emails, dealing with clients or your internal marketing team. and your job really is to try to please everyone and make everyone happy. In a nutshell if you really think Social Media is for you, then you should start building up your skills now!&than younbsp;

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